eLearning. Doing it all wrong.

Although applications are catching on to PWAs, eLearning platforms have not. If you'd like to continue, I'll explain. Continue Reading…

What is your body saying?

Research shows that when your verbal and nonverbal signals are out of alignment, people are forced to choose between what they hear and what they see. And subconsciously, they'll believe your body language. Continue Reading…

Business vs Integrity - which will win?

Is there one person out there in the business world who actually believes in value and integrity as core to their business? It seems that everyone is really just interested in ripping one another off; in getting ahead by stepping on their neighbor. Nobody cares about people anymore. Continue Reading…

Share. Print, where are you?

Just because the flock, (and by flock here I mean the unexamining public), thinks that "print is dead" because they've heard "print is dead" over and over and over again, doesn't mean that print is actually dead. Print is still a valid form of information! It's just a matter of how you use it! The general public can be clueless, your business shouldn't be! Stop chasing the flock.… Continue Reading…

Chasing digital strategy

Murmuration, that’s the term for the aerial ballet of a flock of starlings. They seem to become one massive shape that moves across the sky. There appears to be no rhyme or reason for the flock’s behavior. I can’t help but think these murmurings are much like digital strategy these days: moving to and fro,… Continue Reading…

The Customer Experience – lies & deception vs. trust

I recently read an article by SAPVoice on forbes.com, “What Customer Experience Will Look Like In 2020”. I read it with interest because sometimes these predictions can seem unrealistic, and mired in the way things are currently done. Back in the 1960’s a cartoon called “The Jetsons” made predictions of the future that took 50 years… Continue Reading…

Mark Baum, character from the movie The Big Short, says "Boom" into the microphone to signal the collapse of the world economy.

Boom! Ready or not here it comes!

“Boom!” – Mark Baum, into mic, as financial crisis begins to deepen (from the movie “The Big Short”) Here we go again! I’m sorry, again, for posting this and making you think. I know most of you don’t really like to think too much. I know, I know what you’re saying, “You’re such a buzz… Continue Reading…

img from Nightcrawler movie

Millennials – must read & must watch. Understanding business.

Lou: I don’t usually share my business plan with you. (chuckles) But a moment has arrived that could allow the company to make enough money to expand to the next level. We could call this the critical moment. I’m inviting you, Rick, to be a part of the team that pounces on this opportunity. You’ve… Continue Reading…

kindness works

And that, my friends, is called integrity.

“Well, when the bough breaks, the cradle will fall. And it has fallen here. It has fallen. Makers of men, Creators of leaders. Be careful what kind of leaders you’re producing here. I don’t know if Charlie’s silence here today is right or wrong. I’m not a judge or jury, but I can tell you… Continue Reading…

pixel smiley face eats text "die pixels"

Die Pixels Die!

Produce one vector-based smart, digital unit and use it on the screen of an Apple Watch or on the billboard by the highway – no new files, no change in file size. Let’s start with what a pixel is: a pixel is a square of color comprised of various amounts of red, green, or blue. When… Continue Reading…

a man asleep at his desk while in the office

Stoplight. The corruption and hollowing out of society!

Just when I thought I would stop writing about the current state of business, the deterioration of character, the corruption of the starling flock, the return of the financial crisis of 2008, because nobody wants to listen, this comes along…and what a video it is. If you don’t have a pair of John Carpenter sunglasses,… Continue Reading…

Automating InDesign using XML

Though there are few traditional ad agencies using this technique because they are too busy scrambling to go out of business. I’ve been pretty impressed with InDesign’s ability to use XML tags, paragraph styling, and automation to create amazing documents in a fraction of the time and cost of traditional document layout. I’ve been using… Continue Reading…