The Big Digital Short

Update to this post: If you haven’t seen the movie, “The Big Short” yet, you really are missing out. You can continue to read this post but it will make far more sense after watching the Big Short. ” – Steve H.

There’s a lot of sketchiness in the digital marketplace these days. Business “leaders” running digital sweat shops which burn and discard digitally talented human beings; and digital strategists flying around without any sense of direction – and both groups are lining their pockets because there are few people who know what’s really happening behind the scenes. But a time is coming, when these business practices will come to light, integrity will rise, and this digital exploitation will come to an end.

It’s dawning.

A great uprising is happening and the old lack of transparency is coming to an end. The way people are treated in business is also changing. A time when the current bullshit of business, of hiding information, gives way to a transparent, people focused business of the future. Right now people are making a lot of money on bullshit business practices in the digital realm because there’s not a lot of clarity and transparency. These digital businesses are banking on your lack of knowledge and their lack of ethics. And it’s all so similar to what happened on Wall Street in 2008. A crash is coming to the current state of business, just as certain as the crash of 2008. If it keeps on raining, the levee’s gonna break.

Canada is a digital sweat shop, and our neighbors to the south are likely just as bad.

“We live in an era of fraud in America. Not just in banking, but in government, education, religion,  food, even baseball.  […]

For fifteen thousand years, fraud and short sighted thinking have never, ever worked. Not once. Eventually you get caught, things go south. When the hell did we forget all that? I thought we were better than this, I really did.” – Mark Baum, The Big Short

Digital fraud should be replaced by digital synergism. Synergism combines digital strategy, creative influence, technological leadership, mentoring, and putting people first. The big question of our time is will integrity and synergism rise with enough people in time, or will people not care enough, be too self centered, be too lazy, and not care about all the “other” people in the rest of world.

Update Jan 20th. Here’s an example of the fraud I’m speaking about. This post is about the glamorous image that Apple displays while it hides hideous business practices:

“The glamorous shop displays and marketing of state of the art technologies are a stark contrast to the children carrying bags of rocks, and miners in narrow man-made tunnels risking permanent lung damage”

“Many of these multinationals say they have a zero tolerance policy for child labour. But this promise is not worth the paper it is written when the companies are not investigating their suppliers.”

“Without laws that require companies to check and publicly disclose information about where they source minerals and their suppliers, companies can continue to benefit from human rights abuses. Governments must put an end to this lack of transparency, which allows companies to profit from misery.”

Here’s the amnesty interview on CBC.

Here’s another link regarding Apple. 

And yet another update (Mar 4, 2016),,Hoffman then talked about ad fraud — the issue of marketers’ money being wasted because online ads are being served to bots rather than people —  and the other problems associated with display ads.

“Marketers are pouring more and more money into online advertising. They don’t know what they’re buying, they don’t know who they’re buying it from. They don’t know what they’re getting, they don’t know how much they’re paying.” – Bob Hoffman, 2016.

Do you get it yet? No? Shoot. Maybe I need to get Selena Gomez to explain it. Oh well, enjoy your selfie with your new, shiny Apple iPhone 6.

Steve Harrington

- not the douchebag one

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