track your resume with Google Analytics

Resume tracking. Using Analytics.

Job seekers are ghosting employers in record numbers (what is ghosting). Why? Because the tables have turned and job seekers prefer to be treated well by future employers. Any whiff of an employer ill treating their people, and job seekers will move on. What I find very interesting is the fact that many companies are hemorrhaging new hires and they don't even know it because those new hires are simply not even applying.

Turning the Tables

an enormously large chicken stares down at a small fox

The fact of the matter is that many companies have convoluted application processes where they ask the applicant for all the information under the sun; as if they (the employer) have the right to glean so much information. Many companies, especially the older, more established ones, expect their applicants to jump through all kinds of hoops to apply for a position, and they expect the applicant to waste so much time doing it. It's not "almost as if they expect someone to pay a price for entry into the company" they do expect job seekers to pay that price even before they begin.

The problem with this approach is that these days it's the company themselves who are being examined by the job seekers. One whiff of this type of "weeding out" and job seekers are already moving on. If a company is willing to thwart new applicants before they even start, what will these companies do to job seekers once they're inside the doors?

Taking back the working hour

sweat shop image

It used to be that many were willing to relinquish their information easily? Information and knowledge are now more important than ever. As a matter of fact, the tables have turned so significantly, that it is no longer about a company wielding power and authority over the job seeker as it is about the job seeker choosing which company he or she wants to work with.

In the information age, why shouldn't you be looking out for your best interests? Why shouldn't you be safe guarding your information. The fact is, it is a job seeker's market - finally!

Sharing the personal information in your resume.

The information in your resume is about as personal as it gets; so why should you give that information away? If an employer wants the information in your resume, they should reciprocate some sort of information in return. If a company is blockading you through a tedious application process, simply move on. Strike that company off the list, put their name in the trash pile, and move on. Lots of HR people have likely done that to your resume, why not do it to them in return. I once heard of someone in HR trashing someone's resume simply because they didn't like the color of it. Really?

Any employer who wants to view your resume, had better be prepared to let you know a) who they are b) when they're viewing any of your info c) what they're viewing d) how long they are viewing it. In short, they're not analyzing you, you're analyzing them.

How to turn the tables.

So how can you effectively turn the information table? Well, there are a number of ways:

    Have companies come to you. Create an online resume, password protect it, and track every person that wants to view it.
    HOW DO YOU TRACK IT? Glad you asked. Read on...
  2. Use email marketing software and email your resume directly to potential employers. If they don't allow this, move on, they're not worth the trouble.
    Why email marketing software? To start with you can track campaigns and clicks based on where your resume goes and who accesses it.
  3. Use a URL shortening tool when embedding links in your email to your resume. Create shortened links within your resume as well. After all, you want to know what people are interested in.
    Why do this? The UTM code, or campaign tracking code can be quite lengthy and look messy. You want tracking code that's short and sweet and unobtrusive. You can track the times, dates, and locations of anyone that clicks on the link to your online resume or within your resume.
  4. ANALYZE THIS - With Google Analytics, you can create campaigns. They are simple and trackable. There are simple tools you can use for building them. Once you're done filling in all the fields just generate the code. Try it.
  5. But the link will be so tediously long! But wait URL shortening to the rescue:
    Wait! Are you telling me you're tracking me right now? Sure am. The screen shot below shows what details are available with Google Analytics.

Using Google Analytics you can:

  1. Determine the city, state, country of a viewer.
  2. View what type of mobile device a user is on.
  3. See what operating system a user is using.
  4. Which pages of your resume were viewed.
  5. Whether any internal resume links were clicked.
  6. How long a user spends viewing your page. etc., etc., etc.
  7. The list goes on and on and on...

google analytics admin page

One thing about tracking your resume in this fashion, you will quickly discover which companies are attentive and which ones aren't. You'll discover who's actually interested and who's ghosting you. These insights will help you have a greater understanding of these companies and whether or not you should consider them. If you couple this knowledge with LinkedIn, Glassdoor, job postings, turnover rates, etc, you can start to paint a pretty good picture of companies where you may or may not want to work.

Oh, and if you have some great ideas, why not break out of the matrix, and instead of giving your ideas to those companies who would gladly profit from them and then turn you loose, why not form your own company. You can do far more than you think. Go for it!

Steve Harrington

- not the douchebag one

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