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Posts Under ‘Technology’ Category

Automating InDesign using XML

Though there are few traditional ad agencies using this technique because they are too busy scrambling to go out of business. I’ve been pretty impressed with InDesign’s ability to use XML tags, paragraph styling, and automation to create amazing documents in a fraction of the time and cost of traditional document layout. I’ve been using…Continue Reading…

movie marker reads facebook #friendsday

Facebook has just used personalized video – now do you get it?

Recently Facebook launched a friendsday video campaign –  ‪#‎friendsday‬. This an example of what I’ve been saying regarding personalized video templates. Here’s how it works: take a video template (likely an After Effects video) and separate the static assets i.e. the assets that don’t change from the assets that DO change. Once Facebook has the…Continue Reading…

Connecting the dots with Marc Stoiber

Every once in a while I write posts about people who “get it”. People who are heading in the right business direction: people like Liz Ryan; people like Anthony Howard; and people like Marc Stoiber. These people are hitting the nail on the head! They get business: where it is, and, where it is going….Continue Reading…