SOMETHING WONDERFUL IS ABOUT TO HAPPEN
Posts Under ‘Innovation’ Category

The Customer Experience – lies & deception vs. trust

I recently read an article by SAPVoice on forbes.com, “What Customer Experience Will Look Like In 2020”. I read it with interest because sometimes these predictions can seem unrealistic, and mired in the way things are currently done. Back in the 1960’s a cartoon called “The Jetsons” made predictions of the future that took 50 years…Continue Reading…

pixel smiley face eats text "die pixels"

Die Pixels Die!

Produce one vector-based smart, digital unit and use it on the screen of an Apple Watch or on the billboard by the highway – no new files, no change in file size. Let’s start with what a pixel is: a pixel is a square of color comprised of various amounts of red, green, or blue. When…Continue Reading…

Automating InDesign using XML

Though there are few traditional ad agencies using this technique because they are too busy scrambling to go out of business. I’ve been pretty impressed with InDesign’s ability to use XML tags, paragraph styling, and automation to create amazing documents in a fraction of the time and cost of traditional document layout. I’ve been using…Continue Reading…

Millennials – Shut up!

This post may not be what you are expecting but I suggest you read on. There is an ever widening rift opening up between people and within organizations. This ever widening rift is over integrity and value on one side, and bullshit and dishonesty on the other! There is a lack of ethics and morals…Continue Reading…

unlocking linked in

Unlocking LinkedIn

LinkedIn – the dirt LinkedIn secrets behind-the-scenes… Unlike Facebook, LinkedIn reveals a great deal of business information for their users, and about their users. We all know that both these sites are collecting information about us but LinkedIn offers more insights than Facebook does. The average, or below average, user of LinkedIn likely thinks that LinkedIn…Continue Reading…

movie marker reads facebook #friendsday

Facebook has just used personalized video – now do you get it?

Recently Facebook launched a friendsday video campaign –  ‪#‎friendsday‬. This an example of what I’ve been saying regarding personalized video templates. Here’s how it works: take a video template (likely an After Effects video) and separate the static assets i.e. the assets that don’t change from the assets that DO change. Once Facebook has the…Continue Reading…

Connecting the dots with Marc Stoiber

Every once in a while I write posts about people who “get it”. People who are heading in the right business direction: people like Liz Ryan; people like Anthony Howard; and people like Marc Stoiber. These people are hitting the nail on the head! They get business: where it is, and, where it is going….Continue Reading…

screen sizes

The state of responsive images in 2015

Although a pretty technical post, it highlights the complexity of delivering pixel based imagery to devices – a theme I have written about it in Die Pixels Die. SVG (Scaleable Vector Graphics) is one of the true pioneering technologies of the Web. It’s so far ahead of the curve that most designers still haven’t recognized…Continue Reading…